{"id":5712,"date":"2024-01-10T13:00:21","date_gmt":"2024-01-10T18:00:21","guid":{"rendered":"https:\/\/cricksuperfoods.com\/?p=5712"},"modified":"2024-01-17T14:48:20","modified_gmt":"2024-01-17T19:48:20","slug":"que-es-crick-experiencia-historia-productos","status":"publish","type":"post","link":"https:\/\/cricksuperfoods.com\/en\/que-es-crick-experiencia-historia-productos\/","title":{"rendered":"Qu\u00e9 es CRICK, Experiencia: historia, productos"},"content":{"rendered":"

Crick Superfoods es una empresa ecuatoriana pionera en la producci\u00f3n y comercializaci\u00f3n de productos hechos a base de prote\u00edna de grillo. Su surgimiento se debe a la b\u00fasqueda de alimentos que contengan una prote\u00edna sostenible en el mercado. Crick encontr\u00f3 la soluci\u00f3n en los insectos, espec\u00edficamente en los grillos, como producto estrella.<\/p>\n

La CEO de la empresa es Francisca Castellanos y la fund\u00f3 a inicios de marzo del 2020 con el objetivo de brindar opciones diferentes y nutritivas con prote\u00edna natural. Francisca vivi\u00f3 una temporada en M\u00e9xico y desarroll\u00f3 un proyecto para disminuir la nutrici\u00f3n en comunidades vulnerables en el Baj\u00edo. En este proyecto se dio cuenta que las personas dentro de las comunidades ind\u00edgenas preparaban chapulines y los comercializaban como forma de ingresos familiares .No obstante, \u00e9stas familias no lo consum\u00edan, pero realizaban sus propias tortillas. El proyecto se bas\u00f3 en que mejoren sus finanzas al saber qu\u00e9 cantidad de chapulines el mercado demandaba y que el otro porcentaje sea transformado en prote\u00edna molida e incorporada en sus tortillas, mejorando con prote\u00edna su alimentaci\u00f3n. Al terminar el proyecto, se tuvo resultados efectivos y se mejor\u00f3 la nutrici\u00f3n en la zona indigena. En el 2018, Francisca regresa el Ecuador y empieza a realizar andinismo, se da cuenta que no existe en el mercado, snacks altos en prote\u00edna sin suero de leche. Es as\u00ed que bajo una necesidad personal, se vio interesada a producir productos proteicos, sin suero de leche, ya que ella es intolerante a la lactosa.<\/p>\n

\"francisca<\/p>\n

Fig. 1. Francisca Castellanos fundadora de la empresa CrickSuperfoods<\/p>\n

\u00a0A diferencia de otras prote\u00ednas naturales, la de grillo tiene numerosas ventajas. Por ejemplo, contiene menos az\u00facar y se produce sin conservantes qu\u00edmicos en comparaci\u00f3n con una prote\u00edna comercial; es bajo en grasas y libre de gluten. Como si fuera poco, en 100 gramos m\u00e1s del 50% es netamente prote\u00edna. En el 2020, se lanza el primer producto, nachos CRICK sabor sal marina, posteriormente se lanz\u00f3 el sabor aj\u00ed y se hicieron pruebas de otros productos como tortillas taqueras y pre-mezcla de waffles y pancakes.\u00a0 No obstante, el producto que m\u00e1s se vende a nivel nacional es los nachos CRICK.\u00a0 Actualmente, se vende en la cadena de supermercados m\u00e1s grande del pa\u00eds, Supermaxi y Megamaxi, secci\u00f3n snacks.<\/p>\n

La producci\u00f3n de la empresa tiene un fuerte compromiso con el medio ambiente, en el 2021 se lanz\u00f3 una campa\u00f1a en la que el 10% de las ventas entre enero a abril fueron donadas a la Fundaci\u00f3n Jocotoco<\/a> para reforestar con polylepis la zona de Yanacocha. Asimismo,\u00a0 en el 2022 se firm\u00f3 una alianza con el Food bank of Quito<\/a> para mejorar la nutrici\u00f3n de las personas en situaci\u00f3n de vulnerabilidad.\u00a0 Cabe destacar que los grillos son criados en un ambiente con condiciones controladas y cumpliendo los est\u00e1ndares de salubridad. Crick cumple con todos los requisitos sanitarios, certificaci\u00f3n internacional ENTROTUST\u00a0 y normas del gobierno ecuatoriano.<\/p>\n

\"producto<\/p>\n

Fig. 2. Producto final, listo para comer y distribuir. \u201cCrick una nueva alternativa sotenible\u201d<\/p>\n

El consumo de grillos y otros insectos comestibles ofrece una prometedora alternativa alimenticia que puede marcar la diferencia en t\u00e9rminos de sostenibilidad ambiental. Desde su eficiencia en la producci\u00f3n hasta su baja huella ecol\u00f3gica, los grillos representan un recurso valioso para alimentar a la poblaci\u00f3n mundial de manera sostenible y responsable. Adem\u00e1s, su cr\u00eda y consumo pueden tener un impacto positivo en la protecci\u00f3n de los ecosistemas y la conservaci\u00f3n de la biodiversidad.<\/p>\n

En resumen, Crick Superfoods es una start-up innovadora que muestra a la comunidad su compromiso con la calidad y la sostenibilidad de sus productos. Siendo siempre transparentes y apoyando al alimento del futuro.<\/p>\n

Referencias:<\/strong><\/p>\n

Crick Superfoods. (2022). Crick Superfoods: Nosotros. Disponible en Internet desde https:\/\/cricksuperfoods.com\/nosotros\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Crick Superfoods es una empresa ecuatoriana pionera en la producci\u00f3n y comercializaci\u00f3n de productos hechos a base de prote\u00edna de grillo. Su surgimiento se debe a la b\u00fasqueda de alimentos que contengan una prote\u00edna sostenible en el mercado. Crick encontr\u00f3 la soluci\u00f3n en los insectos, espec\u00edficamente en los grillos, como producto estrella.<\/p>\nLeer más<\/i><\/a>","protected":false},"author":2,"featured_media":5713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[201],"tags":[],"class_list":["post-5712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nQu\u00e9 es CRICK, Experiencia: historia, productos - Crick Superfoods<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cricksuperfoods.com\/en\/que-es-crick-experiencia-historia-productos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es CRICK, Experiencia: historia, productos - Crick Superfoods\" \/>\n<meta property=\"og:description\" content=\"Crick Superfoods es una empresa ecuatoriana pionera en la producci\u00f3n y comercializaci\u00f3n de productos hechos a base de prote\u00edna de grillo. 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